Rise of the Rogue AI Bots a Horror Show for Retail, Banking and Travel, Financial Review

Financial Review cited a Morgan Lewis blog post authored by partner Anastasia Dergacheva and senior attorney Michael Pfeuffer about the potential liability and consumer protection risks associated with artificial intelligence (AI) concierge services that make travel bookings on behalf of consumers.

The article draws on the authors’ analysis of a scenario in which an AI concierge books a nonrefundable hotel in the wrong destination, illustrating how automated transactions can lead to financial losses and disputes over responsibility. The authors emphasize the importance of clearly defining an AI agent’s authority, allocating liability among service providers, and establishing procedures for correcting booking errors and reimbursing affected consumers.

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