Partner Gregory Parks, co-leader of the firm’s retail and ecommerce industry team, and associates Megan Suehiro and Holly Henrich wrote an article for Law360 about California’s “pink tax” law, which takes effect January 1, 2023, and bans higher prices on products marketed to a particular gender. The article explains which businesses and products the new law applies to, highlights what retailers should keep in mind about the law, and details how it differs from a similar law in New York.