Outside Publication

Green Marketing Standards — Overhaul on the Horizon, Reuters

February 07, 2023

Partners Daniel Savrin and Elizabeth Goldberg and associate Caitlin Zeytoonian wrote an article for Reuters about plans by the US Federal Trade Commission (FTC) to revamp the Guides for the Use of Environmental Marketing Claims (Green Guides)—considered the main reference point for evaluating green marketing claims.

The article explores topics the FTC is seeking comment on as part of the update and measures companies can take to prepare for the revamp, including a suggestion to continue following key principles in the current Green Guides.

“Regardless of what is to come, any company engaging in green marketing should strive for advertising that is truthful, clear, and substantiated,” the article said.

Read the full Reuters article >>