Outside Publication
When Machines Decide the Price: Algorithmic Pricing Emerges as Enforcement Priority for EU & UK Antitrust Regulators, The AI Journal
December 23, 2025Partners Michael Masling, Leonidas Theodosiou, and Minna Lo Naranjo and associate Dima Talja co-authored an article examining how EU and UK antitrust regulators are prioritizing enforcement against algorithmic pricing.
The authors explore concerns over pricing tools that may enable collusion, recent investigations, and the application of existing competition laws to emerging technologies. They also outline practical steps for businesses to mitigate risk.