FTC Sweep Signals Increased ‘Made In USA’ Claim Scrutiny, Law360
04 июня 2026 г.Partner Daniel Savrin and associates Caitlin Zeytoonian and Noah Beckert-McGirr co-authored an Expert Analysis article for Law360 examining the Federal Trade Commission’s (FTC’s) recent enforcement sweep targeting allegedly deceptive “Made in USA” claims and the agency’s heightened focus on US-origin advertising.
The authors discuss how this recent enforcement activity, coupled with executive action and private litigation, are increasing compliance risks for companies that make domestic-origin representations, and highlight several key enforcement themes. The article also underscores the importance of aligning marketing claims with manufacturing realities and evaluating “Made in USA” representations alongside other applicable labeling and disclosure requirements.