In Luxury Daily, partner Todd Liao writes that regulations aiming to address both financial disparity and personal privacy in China could have a major impact on the country’s role as a key global luxury retail player. One of these regulations is China’s recently enacted Personal Information Protection Law (PIPL), which will affect the reach of luxury brands by laying out a comprehensive set of rules for how business operators should collect, use, process, share and transfer personal information within and outside of China. “With PIPL, individual consent is now a prerequisite for brands to push personalized content and ads, impacting a company’s ability to use automatic or programmatic decisions for marketing,” Todd writes.