Retailers have regularly pivoted their business models over the past 18 months as changing guidance from world health organizations and national and local governments continue to change the rules of operation.
With the rise of the delta variant and renewed indoor mask-wearing guidance from the Centers for Disease Control and Prevention, retailers are once again navigating regulations that are changing practically overnight. While it’s challenging to predict what retailers will have to adapt to in 2022, in an article for Chain Store Age, partners Carrie Gonell and Sharon Masling have laid out four major issues that could be on the near- and longer-term horizon.