The stakes are higher than ever when it comes to your company’s online presence management (OPM), and you should be proactive in ensuring that your company is best positioned for success.

In recent guidelines issued by European regulators implementing the “right to be forgotten” in search engine results, the regulators assert that the so-called right to be forgotten applies to all domains worldwide, including search results on the .com domain.

Websites are facing lawsuits alleging that the information collected and transmitted about viewers of their video content violates the Video Privacy Protection Act (VPPA), a 1988 law originally aimed at prohibiting video rental companies from disclosing the video tape rental records of consumers.

Getting your clients to accept legal advice that could impact the user experience on a website is an uphill battle, but is the tide of that battle shifting?