South by Southwest London 2026

Partner Louise Skinner will be giving the opening remarks for the Sports Track at South by Southwest London (SXSW London) on Thursday, 4 June. The track will explore such topics as athlete branding, analytics within sports, and investment in sports.

SXSW London is the European edition of the Texas-based SXSW festival, bringing together art, technology, business, and culture in a week-long programme of live performances, screenings, talks, exhibitions, and networking events across East London. The festival showcases emerging creative talent alongside global industry leaders, with a focus on innovation, digital culture, AI, entertainment, and the future of creativity.