ORANGE COUNTY, November 19, 2015: Morgan Lewis advised PCM, Inc. (Nasdaq: PCMI) in its acquisition of the business to business (B2B) assets, including the TigerDirect brand, from the North American Technology Group of Systemax, Inc. (NYSE: SYX).
The deal, which was announced November 18, is subject to customary closing conditions, and is expected to close on December 1. Under the terms of the agreement, PCM will acquire the right to hire approximately 400 B2B sales representatives located across the United States and Canada, all rights to the B2B customer list, certain B2B customer and vendor contracts, trademarks and other intellectual property rights including the TigerDirect brand, and certain fixed assets and equipment.
PCM, Inc., through its wholly-owned subsidiaries, is a leading technology solutions provider to small and medium sized businesses, mid-market and enterprise customers, government and educational institutions and individual consumers. Systemax sells industrial and technology products through a system of branded e-commerce websites, and relationship marketers in North America and Europe.
The Morgan Lewis team advising on the transaction was led by partner Bryan Gadol and associate Randall Wood. Other team members included partners Marc Liverant, Harry Robins, Carla Oakley, Ken Kail; of counsels Jill Weintraub, Sarah Reznek and Nicholas Gess; senior attorney Wendy Kottmeier; and associates Sara Carian, Kelly Kuschel, Jeffrey DeMartino, Martin D’Halluin, Maria Di Lauro and David Monteiro.