NEW YORK, June 8, 2012: Reed Elsevier, a leading provider of professional information solutions, today announced the sale of MarketCast to private equity firm Shamrock Capital Advisors, LLC.
MarketCast, a provider of research and analysis to the entertainment industry, operated within London-based Reed Elsevier's Reed Business Information unit. MarketCast, with offices in New York, Los Angeles and Boston, has consulted on marketing and distribution strategy for movie and video releases for major studios, distributors and selected independent studios, producers, television networks, and cable programmers.
Morgan Lewis served as legal advisor to Reed Elsevier on the transaction. The Morgan Lewis deal team was led by Business & Finance partner Robert Dickey and Business & Finance associates Danielle Davis and Eleanor Tai and included partners Kenneth Kail (Tax), Kate Habershon (Tax), Gary Rothstein (Employee Benefits & Executive Compensation), Ron Dreben (Intellectual Property) and Matthew Howse (Labor & Employment).They were assisted by associates Carley Ward (Employee Benefits & Executive Compensation), Daniel Marks (Intellectual Property) and Robert Sinclair (Labor & Employment).
For more information, please see the press release.