Choose Site

Outside Publication

Modernizing Regulation of Performance Advertising: SEC’s New Marketing Rule Provides Greater Leeway and Transparency But Potential Traps Remain, Wall Street Lawyer

February 2021

Partners Christine Lombardo, John O’Brien, and Steven Stone; of counsel Monica Parry; and associates Brian Baltz, Robert Raghunath, and Ellen Weinstein authored a piece for Wall Street Lawyer about the US Securities and Exchange Commission’s (SEC’s) new Marketing Rule. The SEC has merged the revised Cash Solicitation Rule into the amended Advertising Rule, effectively creating a single “Marketing Rule.” In the piece, the authors set out details of the new rule and considerations for registered investment advisers who will need to reassess their policies.

Read the full Wall Street Lawyer chapter >>