Partner Nick Bolter and associates Calum Mackenzie and Martin Whittle authored an article for World Trademark Review about the High Court of England and Wales judgment in Monster Energy Company v. Red Bull GmbH [2002] EWHC 2155 (Ch) in which the courts rejected Monster Energy Company’s appeal to register the trademark “RED DAWG.” They discuss the initial case, the appeal, and the High Court’s decision.
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