Partners Aliza Karetnick and Rachel Raphael and associates Caitlin Zeytoonian and Elizabeth Bresnahan co-authored a Law360 Expert Analysis article discussing the rise of class action lawsuits targeting influencer marketing practices, with plaintiffs raising claims such as undisclosed partnerships, misleading endorsements, and compliance failures under consumer protection laws.
The authors identify five main themes emerging from these cases and offer practical compliance tips for companies and influencers to reduce legal risks.