The Internet Is Drowning in Secret Ads, Slate

Slate cited a Morgan Lewis Insight written by partners Aliza Karetnick and Rachel Raphael and associates Caitlin Zeytoonian and Elizabeth Bresnahan in an article examining the rise of consumer class actions targeting influencer marketing practices.

Citing the Insight, the article notes a significant uptick in class action lawsuits against brands and influencers over undisclosed partnerships. It highlights claims involving big-name companies and observes that plaintiffs are relying on state consumer protection laws and Federal Trade Commission endorsement guidance to challenge such arrangements.

Read the full Slate article >>
Subscription may be required.