Morgan Lewis Advises ScottsMiracle-Gro on Stadium Naming Rights Partnership with Columbus Crew
November 25, 2025BOSTON, November 25, 2025: Morgan Lewis advised ScottsMiracle-Gro in a partnership with Major League Soccer’s Columbus Crew for the exclusive naming rights of the team’s stadium. Under the terms of the multi-year agreement, the stadium will now be named ScottsMiracle-Gro Field, and ScottsMiracle-Gro will be the team’s official and exclusive lawn care and gardening partner.
As part of the partnership, ScottsMiracle-Gro will receive branding throughout the stadium, integration across the team’s game-day broadcasts and digital platforms, and a platform to partner with the team in supporting community initiatives and youth soccer programs in the Columbus, Ohio area.
Morgan Lewis partners Don Shelkey and Dana Gross, associate Jesse Taylor, and of counsel Emily Lowe advised ScottsMiracle-Gro, with support from associates Kiran Jassal and Cooper Attig and relationship partner, Amy Pocino Kelly.