Sports Investment Trends: Key Considerations for Sovereign Wealth Fund Investors, The Licensing Journal
August 01, 2026Partners Mark Geday and Caitlin Harrison co-authored an article for The Licensing Journal examining the key legal and commercial trends shaping sovereign wealth fund investment in the global sports industry as the sector continues to mature into an institutional asset class.
The authors explore four developments expected to influence sports investment activity through 2026 and beyond: increased regulatory oversight following the UK Football Governance Act, the continued growth of women’s sports as an investment opportunity, the expanding importance of intellectual property in driving enterprise value, and the rise of consortium structures for large-scale sports transactions. They also discuss how long-term investors can navigate evolving governance, regulatory, and commercial considerations while positioning for sustainable value creation across the sports ecosystem.