Partner Franco Corrado and associate Caitlin Zeytoonian wrote an article for Luxury Daily about plans by the US Federal Trade Commission (FTC) to update the Guides for the Use of Environmental Marketing Claims (Green Guides), which are considered the main reference point for evaluating green marketing claims. They address how apparel and cosmetics companies can prepare and provide public comments.
“While the exact nature and content of the upcoming Green Guide modifications remain to be seen, the issues and claims identified by the Commission can be viewed as a harbinger of what is to come,” they wrote.