In an earlier two-part series (Part 1 and Part 2), we explored key factors for companies and influencers to consider when drafting and negotiating influencer agreements to advertise and market products and services on social media.
In a recent Insight, associates Caitlin Zeytoonian and L. Felipe Escobedo delved into the dynamic world of advertising and marketing within the automotive industry, with a particular focus on the intricate landscape shaped by influencer content and media generated by artificial intelligence. As advertisers navigate this rapidly evolving environment, they face a complex array of legal considerations and risks that demand careful attention and strategic foresight.