Tech & Sourcing @ Morgan Lewis

We are currently witnessing a fundamental shift in the role that AI plays in enterprise operations, transitioning from a system that responds when prompted to one that plans, decides, and acts on its own. This shift has a name: agentic AI. And for business leaders and counsel advising on technology strategy, it deserves serious attention right now.

Two years ago, many technology agreements addressed artificial intelligence (AI), if at all, through a generic disclaimer or a brief acknowledgment that AI features might be included in the offering. Today, that approach is inadequate. The integration of AI into commercial products, outsourcing arrangements, and enterprise software agreements has forced a rethinking of longstanding contract frameworks.

Saudi Arabia’s cloud and data protection framework is substantive, cross-sectoral, and still maturing, creating a dynamic environment for technology companies entering the region. The threshold challenge is not merely identifying the applicable rules but truly understanding how multiple overlapping frameworks interact and where regulatory gaps require considered judgment in the absence of published guidance.

Sports sponsorship agreements were once relatively straightforward: brand visibility in exchange for fees. This is no longer the case. Today, most meaningful sponsorships involve significant data components, whether fan engagement platforms, digital activations, or, increasingly, AI-driven analytics. As a result, these agreements are starting to look much more like technology and data contracts.

With the pace of new product releases and market buzz, artificial intelligence (AI) has crossed a line in many organizations from an experimental tool to an embedded business function. Companies are increasingly relying on third-party AI offerings to support core processes, streamline operations, automate customer support, and perform other back-office and customer-facing tasks.

Please join us for our fifth annual Artificial Intelligence (AI) Boot Camp. Throughout the series, Morgan Lewis lawyers will explore the latest in AI developments, insights, usage, and integration, as they may impact companies of all sizes and across industries. Discussions will examine key challenges and opportunities presented by AI from a business and legal perspective.

Get ahead of the game by joining partner Don Shelkey and associates Charlotte Cavendish and Jesse Taylor on March 4, 2026, from 12:00 pm to 1:00 pm ET, for a discussion on emerging trends in sports business transactions. From artificial intelligence–driven fan engagement to innovative sponsorship models shaping the future of sports transactions, the Morgan Lewis team will explore the trends, opportunities, and challenges shaping these transactions.

In Part 1 of this Contract Corner, we discussed the renewed focus on resilience in outsourcing agreements for 2026 and how resilience is increasingly becoming a design requirement, not just an untested BCP. In Part 2 we look at how geopolitical pressures can quickly become delivery constraints and how many organizations are leveraging global capability centers as an anchor for critical knowledge and continuity, and provide a practical 90-day action plan and high-level contract checklist that deal teams can leverage during strategy planning.

Outsourcing strategies in 2026 are being shaped by persistent disruption. Geopolitical uncertainty, major service outages, talent disruption, and post COVID-19 consolidation initiatives are driving a renewed focus on resilience in outsourcing operations and contracts.

The NCAA has ushered in a major shift in college sports commercial sponsorship: a shift that has the potential to reshape sponsorship strategies at every Division I school. Starting August 1, 2026, teams at Division I schools will be permitted to display commercial patches on uniforms, apparel, and equipment, subject to certain size and number restrictions.