Retail & Ecommerce Law Firm & Lawyers

Our Scope

Our lawyers guide clients through the global retail and ecommerce legal landscape, handling cutting-edge issues like augmented reality (AR) integration, influencer marketing, and alternative payment methods such as buy-now-pay-later (BNPL) and cryptocurrency. We advise on retail-related mergers and acquisitions, financings, and restructurings; global labor and employment issues; class action litigation and mass arbitrations in the employment and consumer spaces; compliance with data privacy laws and cybersecurity risk mitigation; AI regulations, and more. We provide comprehensive solutions for seamless operations and strategic growth across this complex global market.

Our team develops legal strategies for grocery, home goods, luxury and fashion brands, restaurant and food service businesses, retail pharmacies, and other consumer-facing clients across the brick-and-mortar and ecommerce marketplaces. Our experience spans a range of geographic markets, consumer segments, and operational environments. Our clients include national and international store networks, small regional chains, third-party sellers, global ecommerce and marketplace platforms, logistics and fulfillment centers, digital marketing agencies, and private equity funds that own such businesses.

We represent hundreds of retail and ecommerce businesses. From startup formation to mergers and acquisitions to asset sales and novel strategies against class certification, our services are comprehensive and include:

Financing, supplier, and vendor contracts focusing on risk mitigation and regulatory compliance
Private equity and M&A transactions
IP advice on trademarks, copyrights, and patents
Data protection and privacy compliance with the EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA)
Tax, consumer protection, and advertising standards
Dispute resolution, including product liability and IP litigation
Class actions and mass arbitrations in the employment and consumer spaces
Global labor and employment litigation and counseling including training and investigations, employee benefits, immigration, wage and hour matters (including predictive scheduling and pay transparency litigation and advice), union organizing, remote workforce tax and employment matters, and ADA issues
Insolvency events, bankruptcies, restructurings, asset sales, and related litigation
Claims related to “wiretapping” and “cookies”
Counseling regarding pricing, advertising, and customer communications

Areas of Focus

We tackle grocery industry challenges head-on. From AI-driven innovation and sustainability to overcoming complex regulatory hurdles, we design legal frameworks that allow clients to adapt and excel across this changing market.

Contactless delivery, food safety (including FDA matters), labeling, advertising, and jurisdictional regulatory advice
Supplier, distribution, vendor, and lease agreements
Labor and employment laws, including HR matters, employee contracts, wage and hour compliance, workplace safety, and related litigation
Commercial dispute resolution, product liability litigation, and other controversies
Real property acquisitions and zoning, land use, and environmental compliance
Mergers, acquisitions, and other business transactions

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Our lawyers help clients overcome issues to advance business goals across the booming home goods and big box market sector. We advise on the power of Gen AI, ecommerce, and technology integration—with robust legal safeguards for sustainable growth.

Mergers, acquisitions, and other business transactions
Business contracts, licensing, and investment management
IP and anticounterfeiting solutions
Ecommerce, supply chain, privacy, and data security
Litigation and regulatory compliance involving consumer protection, real estate, labor laws, and FDA matters
Labor and employment issues, including wage and hour compliance and workplace safety

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We help brands in the luxury and fashion market address and overcome legal challenges associated with counterfeiting, cyber tax, supply chains, and brand protection—helping to ensure the swift and seamless achievement of their goals.

IP and anticounterfeiting advice and protection, including litigation and customs compliance
Employment advice and litigation, including wage transparency and wage and hour compliance
Data optimization, social media campaigns, consumer litigation, and privacy and cybersecurity
Mobile payments, digital currencies, non-fungible tokens (NFTs), and related regulatory challenges
Capital-raising, licensing, acquisitions, joint ventures, and exit strategies
Retail property transactions, government investigations, sustainability, and consumer protection litigation
Mergers, acquisitions, and other business transactions

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Today’s top restaurant and food service providers rely on Morgan Lewis to assist with the legal issues surrounding consumer data, commercial contracts with delivery and technology companies, privacy concerns, and more.

Mergers, acquisitions, and other business transactions
Franchising, brand licensing, and private equity and investments
FDA food safety and labeling regulations
Class action lawsuits, franchise disputes, and insurance recovery for business interruptions
Labor and employment class and collective litigation and advice including workplace safety, and wage and hour compliance ranging from predictive scheduling to worker classification
IP advice, commercial leases, and zoning and permitting

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